Proton is expanding its global reach Proton is expanding its international footprint, with Pakistan being its largest export market. According to a well-known Malaysian news source Paul Tan, the automaker has exported 794 units into international markets by March 2021, with 690 going to Pakistan.
Proton sold 13,028 units (Malaysia as well as other nations) for March 20, 2022. having a Month-Over-Month (MOM) growth by 41 percent and Saga the top-selling model with 6,422 units. The second most popular model is the X70 SUV which had 2320 units sold over one month.
Proton in Pakistan
Although Proton has a huge part of Malaysia, it is not as successful in Malaysian market, it’s not as popular in Pakistan. The reason for this is slow sales, delays in local production, lengthy delivery times, and a slowed demand due to.
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Based on the data gathered from AutoJournal.pk, Proton only sold 1,233 units in Pakistan in 2021. From these units 1,052 were CBU units while only 181 were assembled locally.
In the last few days, Al-Haj Automotive announced that it was ramping up the local manufacturing of Proton cars in the wake of the lifting of COVID19 restrictions and the consequent facilitation of trading with Malaysia.
Market reports indicate the Proton currently has a backlog of more than 1,000 reservations, resultant in a time frame of one year or more for bookings that are new. These issues have upset previous clients and deterred prospective buyers from choosing Proton.
