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In today’s fast-paced world, societal advancements are constantly evolving, requiring individuals to swiftly adapt to changing environmental dynamics. The 21st century has brought about significant changes in various aspects of our lives, including workplaces, where digitalization is leading to a transformative shift.

To stay current with these changes, Mashreq Global Network (MGN) Pakistan aims to support the bank’s global expansion efforts by prioritizing digitalization and innovation, and providing a seamless customer experience.

Mashreq has made consistent and significant investments in Pakistan through Mashreq Global Network (MGN). Mashreq is also actively progressing towards acquiring a restricted license from the State Bank of Pakistan to initiate pilot digital retail banking operations in the country. These steps represent our efforts to boost the economy by contributing further to Pakistan’s banking sector, its talent and transformation – reinforcing Mashreq’s long-standing commitment to Pakistan.

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In today’s world, digitalization is not a luxury; it has become a vital necessity for businesses to thrive. Automation, artificial intelligence, and data analytics play a significant role in this transformation, providing companies with the means to streamline their operations, improve decision-making processes, and drive unprecedented growth. It’s not just a matter of acquiring the latest technologically advanced tools, but more about reimagining and restructuring the fundamental ways in which work is carried out.

The wave of digitalization has resulted in data-driven decision-making, which allows our teams to make informed decisions, from understanding customer needs and preferences to identifying market trends. The ability to extract meaningful insights from data empowers us to anticipate market shifts, optimize resource allocation, and personalize customer experiences. At Mashreq, our focus extends beyond just creating products and service propositions, aiming to craft experiences that genuinely add value to our customers’ lives.

Digitization and Transformation

Sharmeen Niaz is Head of Mashreq Global Network Pakistan

In addition to providing customers with an enriching banking journey, Mashreq also takes pride in its distributed workforce model (DWF), as demonstrated by MGN’s 100% distributed workforce (DWF) model. Over 2000 employees are working across the three MGN locations across India, Pakistan, and Egypt, with more than 360 professionals based in Pakistan.

MGN Pakistan’s strategic operational approach, characterized by DWF and a work-from-home policy, has empowered Mashreq to advance its cutting-edge technology and customer-centric approach, while simultaneously accessing a higher caliber of talent across the nation, dispersed across 26 cities in Pakistan.

Embracing digital tools is not just about following current trends but rather about remaining ahead in a time where technological advancements are crucial. By doing so, one can champion the importance of work-life balance and ultimately achieve optimal productivity. Supported by state-of-the-art technology and a diverse talent pool across Pakistan, we have equipped our teams with digital skills and top-notch facilities, allowing them to operate seamlessly from their preferred locations. Within the DWF model, Pakistani talent collaborates with teams based in Mashreq UAE and several international offices, facilitating strategic growth and our expansion plans. This approach embodies a fully integrated strategy with technology, agility, and innovation as its core elements. Moreover, it presents an unparalleled opportunity for local talent to gain global exposure and career-accelerating experiences.

Mashreq’s remote working model, supported by its strong digital workplace backbone, has allowed an increase in women’s employment and contribution as well. It provides an excellent opportunity for talented women around the world to make use of their skills. Mashreq is creating a gender-diverse and collaborative environment through investing in its team and ensuring that they are well versed with the necessary knowledge and expertise. We believe that a diverse and inclusive workplace is key to driving innovation, fueling growth, and creating long-term value for all stakeholders. In total, the bank’s workforce includes 40% women. MGN Pakistan’s diversity ratio stands at 42%, well ahead of the country’s industry average.

Mashreq aims to develop and train Pakistani talent that has the potential to craft global careers and emerge as leaders in global banking. Recognising early-on Pakistan’s talent advantage, Mashreq has always led from the front – as the first mover in choosing Pakistan as a critical talent destination for its global growth. We believe that with our advanced technology infrastructure – backed by world-leading cutting-edge technology, enhanced connectivity, cloud-based platforms, virtual collaboration tools, project management software – and a people-centric DWF model, has created a truly enabling environment where teams seamlessly work together, breaking down all geographical barriers, and contribute to financial excellence in the global banking industry.

 

Sharmeen Niaz

The Author is Head of Mashreq Global Network Pakistan

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