Google New Privacy Update Sparks Fresh Concerns
Google Chrome’s controversial approach to user tracking is once again under scrutiny. While the tech giant has promised a major upgrade to restrict tracking cookies, concerns have resurfaced over allegations of data collection in private browsing.
Google is working on a new “global prompt” system similar to Apple’s privacy controls, offering users a simple choice to allow or block tracking. Most users are expected to choose enhanced privacy. However, the timeline for this rollout remains unclear, and regulatory bodies are closely examining whether the update gives Google an unfair competitive advantage due to its account-based tracking capabilities.
Google Quietly Expands Digital Fingerprinting
In a controversial move, Google has expanded its digital fingerprinting capabilities as of February 16th, contradicting its 2019 stance, where it labeled fingerprinting as “wrong” and prohibited its use.
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This expansion goes beyond traditional web browsing, reaching smart TVs, gaming consoles, and connected devices, providing advertisers with unprecedented access to user behavior data.
Privacy Experts Warn Against Google’s Tracking Methods
According to a BBC News report, Mozilla’s Martin Thomson criticized Google’s new tracking rules, calling it a “blatant disregard for user privacy.”
Privacy advocates argue that Google is allowing itself and the advertising industry to track users in a way that is difficult to stop, further intensifying concerns over online surveillance and data privacy.
Regulatory Scrutiny and Industry Backlash
With mounting concerns, privacy campaigners and regulatory bodies are examining Google’s latest moves to assess whether they violate user rights and competition laws. The company faces increasing pressure to provide clear transparency on its tracking practices while balancing privacy concerns and advertising revenue.
