92 News has launched what it claims to be Pakistan’s first artificial intelligence (AI) news anchor, capable of presenting news bulletins in Urdu. The channel made the announcement via its official Instagram page, describing the move as a groundbreaking step toward the future of news broadcasting.

According to 92 News, the AI-powered presenter is designed to deliver both live updates and pre-scripted segments. Their announcement read:
“Presenting Pakistan’s first-ever AI Reporter — only on 92 News! A bold step into the future of journalism.”

This marks a significant milestone for mainstream media in Pakistan, placing 92 News among a select group of regional broadcasters integrating AI technology into journalism. The launch has sparked a mix of reactions from both media professionals and the general public. While many have applauded the innovation, others raised concerns about the potential impact on employment for human journalists, especially in an already challenging job market.

The increasing use of AI in roles traditionally held by humans has reignited debates around the future of media jobs and whether such tools are meant to complement or replace reporters. Globally, AI-generated news anchors have already been implemented in countries like China, India, and Kuwait. These virtual presenters are commonly used for routine news segments, offering cost-effective and round-the-clock operations.

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Proponents argue that AI anchors enhance efficiency and reduce operational costs. However, critics emphasize their lack of emotional intelligence, contextual understanding, and ethical judgment—qualities vital to responsible journalism.

Whether other media houses in Pakistan will follow suit remains to be seen, but with this move, 92 News has undoubtedly sparked a new chapter in the evolution of journalism in the country.