For the past two decades, the HBL P@SHA ICT Awards have served as a powerful catalyst for innovation, growth, and global recognition of Pakistan’s vibrant IT sector. Spearheaded by P@SHA — the apex trade body representing Pakistan’s IT and IT-enabled Services (ITeS) industry — these awards have played a pivotal role in uplifting the industry and showcasing its potential to address national economic challenges.
This year marks the 21st edition of the prestigious awards, scheduled to take place on September 6, 2025. The ceremony will recognize outstanding contributions across 10 core categories and 41 sub and cross-categories, spanning startups, e-commerce companies, large exporters, innovations, and excellence across diverse business verticals.
According to P@SHA Chairman Mr. Sajjad Mustafa Syed, the awards are free to apply, encouraging participation from all segments of society — including startups, investors, students, women entrepreneurs, and established industry leaders. The inclusive, no-cost model ensures that both emerging and veteran players have equal access to recognition on a national and global scale.
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These awards are regarded as the most prestigious IT and tech accolades in Pakistan, offering winners and runner-ups a gateway to international exposure. Awardees will go on to represent Pakistan at the Asia-Pacific ICT Alliance (APICTA) Awards 2025 in Chinese Taipei, where they will compete with the best from across the Asia-Pacific region. Notably, Pakistan secured 10 APICTA Awards in 2024, positioning it among the top five countries globally for IT talent and achievements.
The potential of Pakistan’s IT sector continues to rise. As the most scalable, export-oriented, and talent-driven industry in the country, it holds the key to exponential growth. IT exports have consistently posted double-digit growth over recent years — rising from $1.4 billion in FY20 to $3.8 billion in FY25 — proving its status as a cash flow positive, high-return industry that thrives on talent and supportive government policies.
The HBL P@SHA ICT Awards 2025 not only celebrate innovation and excellence but also shine a spotlight on the future of Pakistan’s digital economy.
