Amazon is planning to shorten the delivery times for its prime customers without any additional charge and making it default for all of its customers. Prime customers already enjoy extra benefits and on top of that having delivery times reduced to a single day would be a great attractive point for new customers.
“We’re currently working on evolving Prime two-day to Prime one-day,” says chief financial officer Brian Olsavsky.
“We’re already starting down this path,” explains Olsavsky. “We’ve expanded the number of zip codes eligible for one-day shipping.” Still, he says, “it will take us a significant amount of time to achieve.” He says Amazon was working on improving its shipping logistics over the past quarter, and will use the US Postal Service and all its other transportation partners to help make free one-day shipping the standard for Prime customers.
Amazon says it’ll tell us more about the expansion of free one-day shipping in the second quarter of the year. Development is beginning in North America for now, but it will eventually expand globally. Olsavsky adds, “The vast majority of items are available in two days. If we cut that in half…we think it will open up a lot of potential purchases and a lot of convenience.”
The new free one-day shipping method should be different from today’s free same-day and free one-day shipping, which usually require you to order at least $35 worth of items. The free one-day shipping also won’t come at an additional cost to consumers, besides the required Prime membership subscription.
It certainly looks like Amazon is having the time of its life as it looks forward to improving customer benefits and reward customers for their loyalty to the Amazon Prime program.