The Apple iPhone 12 series has already seen massive success in the smartphone market. However, a new report has actually gone on to indicate that the company’s shipments for the 2020 iPhone lineup have already gone on to cross 100 million units.
In accordance with counterpoint research, Apple’s iPhone 12 lineup sales have already surpassed the 100 million mark just seven months of its launch. Moreover, the brand has indeed managed to achieve this particular milestone two months earlier than that of its predecessor in the iPhone 11 series. Notably, the US was indeed a key market – as the region accounted for 40 percent of the global iPhone 12 Pro Max sales alone between months December 2020 and April 2021.
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Apple also saw a rise in the average selling price for its iPhones during this time, with its top end model the iPhone 12 Pro Max starting from $1099. The report then further added that the company’s revenue from the iPhone 12 series was more by 22 percent than the iPhone 11 within the first seven months of its launch.
While various other smartphone OEMs also saw growth overall as the market saw frantic buying from consumers post the Covd-19 pandemic. On the other hand the overall market saw a sales decline of 12.5 percent last year. Counterpoint ended up adding that the iPhone 12 Pro Max, the iPhone 12, iPhone 12 Pro models also held up the top three spots in the smartphone market, with the three devices alone accounting for 22 percent of all sales.
Of course these strong numbers just go on and reiterate Apple’s strong position in the global smartphone market and the smooth manner in which the company’s revenue stream has been coming in and how successful it continues to be in the global smartphone market.