New data that has come about with respect to Consumer Intelligence Research Partners goes on to indicate that the sale numbers of Apple in the US were in fact driven by four iPhone 12 series models – which in the end accounted for 61% of the overall sales that took place in the very first quarter of this year. The four iPhone 12 models responsible for his particular feat include the iPhone 12, iPhone 12 Pro, the iPhone 12 Pro Max and also the iPhone 12 Mini.
The performance data with respect to the iPhone 12 series proceeds on to show that the vanilla iPhone 12 model makes way with the highest sale numbers amongst the four aforementioned models. The petite iPhone 12 Mini goes on to account for the lowest number of units that have been sold across this particular period. On the other hand, the iPhone 12 Mini hasn’t met its pre-release projections and hence has not sufficiently caught the eye of consumers based in the US.
The sales trajectory has gone on to showcase a rather swift mode from the more expensive and newer iPhone 12 series to the now less expensive iPhone 11.
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With that said, due to the circumstances that have persisted, the iPhone 11 smartphone has actually retained individual prestige as it has been the highest-selling Apple model, as was the case in Q1 of last year too. The impressive and hugely popular iPhone 11 ended up grossing about 24% of the overall sales with respect to Apple iPhones as a whole – this coming after a seeming lull in sales in the aftermath of the iPhone 12 series launch.
All in all, the iPhone 11 has indeed seen rather outstanding performance against its more endowed successors – those of which include the likes of the iPhone SE, the iPhone 12 series and also the iPhone XR. As far as the iPhone SE and XR models go, it was a mixed bag for both these devices in the three months ending March 2021. And while the iPhone SE declined from its Q4 2020 market share, it has been made the case where the iPhone XR has in fact performed better.