Apple, the tech giant renowned for its innovation and groundbreaking technology, has been consistently striving to enhance its average revenue per iPhone unit sold. A notable part of this strategy has involved creating distinctions in features between the more affordable ‘vanilla’ iPhones and the pricier Pro models. In recent years, this distinction even extended to using older chipsets in the vanilla models to reduce costs and protect profit margins. However, a potential shift is on the horizon for the year ahead.

Understanding the Current Lineup

Before we delve into the exciting prospects of Apple’s next move, it’s essential to comprehend the current lineup. The iPhone 15 and iPhone 15 Plus are powered by the A16 Bionic chipset, while their high-end counterparts, the iPhone 15 Pro and iPhone 15 Pro Max, boast the A17 Pro chip. This differentiation in chipsets has been one of the key selling points for Apple’s Pro line.

A Glimpse into the Future: iPhone 16

According to a research note from analyst Jeff Pu, a notable figure specializing in covering Apple and its supply chain, and associated with Haitong International Securities in Hong Kong, all four iPhone 16 models are expected to be powered by the A18 chip. This revelation represents a significant departure from the current lineup and has ignited curiosity among tech enthusiasts and Apple aficionados.

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All Four Models, One Chip

At first glance, it might seem like Apple is moving away from making chipset capabilities a primary selling point for its Pro line. However, this is not entirely accurate. In 2024, all four models will utilize the A18 chip. Yet, the devil lies in the details. It appears that the chip used in the iPhone 16 and iPhone 16 Plus will differ from the one used in the iPhone 16 Pro and iPhone 16 Pro Max. The latter will feature the A18 Pro, which suggests a more robust performance.

The Strategy Behind the Shift

In essence, it’s plausible that Apple is rebranding its chipsets to create the perception that the vanilla iPhones are closing the gap in terms of hardware specifications compared to their Pro counterparts. This strategic move has raised several questions and ignited debates within the tech community. What exactly are the differences between the A18 and the A17 Pro from this year’s Pro iPhones? Will this shift impact the user experience significantly? These are questions that will require further examination as the release date approaches.

The Manufacturing Process

TSMC, Taiwan Semiconductor Manufacturing Company, one of Apple’s trusted partners in the production of chips, will manufacture both the A18 and A18 Pro. They will employ their “N3E” second-generation 3nm process for this production. According to TSMC, this process is more cost-effective and yields better results compared to the “N3B” process used for the A17 Pro. This change in the manufacturing process indicates Apple’s dedication to innovation and optimization.


In the ever-evolving tech industry, where competition is fierce and innovation is key, Apple’s decision to transition to the A18 chip for all its iPhone 16 models is a bold and strategic move. This shift not only simplifies the choices for consumers but also raises intriguing questions about Apple’s overall strategy. As we await the release of these new devices, it’s an exciting time for Apple enthusiasts and tech aficionados.


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