Are you interested in a paid, Ad-free version of Facebook? Reportedly company is working on it. Facebook has initiated a market research in order to find out if people would be more concerned in a paid version of social network that would be free of adverts for subscribers.
Now, the idea has turn out to be more popular in the company and Facebook has initiated market research in this regard. Although, this is not the first time Facebook has considered this idea of paid version.
It means a paid-for version of Facebook would be one with “zero ads”. Well, in the recent past, the two highest-ranking executives of Facebook have hinted indirectly that a subscription option might be presented by Facebook.
During the first-quarter earnings call that took place last week, Sheryl Sandberg, COO at Facebook stated:
“We certainly thought about lots of other forms of monetization including subscriptions, and we’ll always continue to consider everything”
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Zuckerberg was asked in Congressional testimony whether his objectives are the same now as when he made earlier statements saying that Facebook would always be free. He replied:
“There will always be a version of Facebook that is free. It is our mission to try to help connect everyone around the world and bring the world closer together. In order to do that, we believe we need to deliver a service that everyone can afford.”
The comment itself suggests that in the future, there might be other versions of Facebook.
However, currently the Company has refused to comment on the possibility of a subscription-based ad-free version. But, we suppose one day, there will be a separate paid version of Facebook.
On the other hand, last year the company almost made $42 billion revenue by selling ads targeted with user data.
According to the internal research of the company, users would not be interested in a paid version as they will perceive it as Facebook is asking for money.
Well, no matter if subscription-based Facebook option turns out original it won’t replace the free version of Facebook.
Right now, there is a lot of internal debate regarding this version. Facebook executives also consider that user sentiments might be shifting and they might not be willing to pay just for an ad-free version.