Instagram recently announced that it is beginning to test ads in search results to reach people who are actively searching for businesses, products, and content on the platform. As soon as a person taps into a post from the search results page, they will be able to scroll down and see ads that will appear in the feed.
During the coming months, the company intends to launch its own ads in the search results of global searches. Users from all over the world will be able to begin seeing advertisements related to their searches once the ad placement is rolled out more widely. If you search within the search results feed for “footwear,” for example, you will be able to see relevant ads that are relevant to your search query. It is important to note that ads will be different from regular posts. It is expected that the ads will contain a label with the words “Sponsored” underneath the name of the account.
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In addition, the company is also launching Reminder Ads in order to make it easier for businesses to inform people about forthcoming events and launches that they may be interested in through announcements, reminders, and notifications. With the introduction of this new feature, the company hopes that advertisers will be able to build awareness and anticipation in advance of upcoming events. There is an option for users to opt in to reminders and they will receive three notifications from Instagram every day. The users will receive a reminder one day before the event or launch, as well as 15 minutes before and during the event or launch itself. Advertisers will soon be able to choose to use reminder ads in their feeds as an option as part of their campaigns.
As a result of these new tools, Meta will be able to bolster its ability to pull in revenue at a time when it has been experiencing decreasing ad sales as a result of these new tools. There was also a new ad format launched by Meta for Facebook Reels, and advertisers have been given the option to run ads on the Explore home page and in profile feeds as well.
