A decade of opportunity ahead for the accountancy profession in Pakistan that’s at a turning point

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ACCA and WWF-Pakistan to host the Earth Day Conversation 2021

A decade of opportunity for Generation Z accountancy profession and their employers is predicted by ACCA (the Association of Chartered Certified Accountants) and IFAC (the International Federation of Accountants) in a new report published today ‘Groundbreakers: Gen Z and the future of accountancy’

Gathering the views of 9,000 18 to 25-year olds globally, including 495 in Pakistan, the report throws fresh light on the aspirations and fears of this up-and-coming generation of young professionals, while also offering employment advice for them and employers alike. 

58% of Pakistan respondents see accountancy as having a positive image offering an attractive career option. 

This is also a generation concerned about the future – 61% identified lack of job opportunities / job security as a concern versus a global average of 58%. Over a third – 39% – of Pakistan Gen Z are concerned about their wellbeing and mental health compared to 51% globally. 

The report also reveals that as employers, the profession is missing opportunities to attract more young people to its ranks.

Also Read: ‘Accounting profession has a key role in achieving climate action and building a sustainable recovery’ – Helen Brand, Chief Executive, ACCA

Pakistan based Gen Z respondents question the motives of the business world – just 36% agree businesses are fighting climate change; 46% agree business leaders have integrity and do what they say and 46% say business prioritise and take good care of employees. However, a significant 74% also believe that business has as a positive impact on wider society.

Sajjeed Aslam, head of ACCA Pakistan says: ‘Our findings present both challenges and opportunities for the accountancy profession and business here in Pakistan and globally. That’s because Gen Z will demand more accountability from the leaders of the organisations in which they work, and they’ll also have high expectations of their work–life balance and how employee welfare is managed.’

  • Pakistan Generation Z is determined: looking at their own peer group, a massive 90% say they are ambitious to progress quickly; 85% value work life balance and flexibility.
  • As expected, they’re also tech savvy – 87% say they’re very comfortable with technology and pick up new tech fast, and 84% say technology will enable finance professionals to focus on high-value-added activity. 
  • For those already working as accountants, just 34% were drawn to it because of long term career prospects, and 53% for the chance to work in other countries. This perception is echoed for those respondents who are looking to become accountants with 56% attracted to join the profession for the global portability it offers.

Sajjeed Aslam concludes: ‘The world now demands more accountability and transparency – the mantra is simple: stakeholders, not just shareholders. For the accountancy profession, this represents a potential turning point and these young people will help create a workforce which is more diverse, more inclusive, and which will make businesses more cognisant of their broader role in society.’

‘Our report explains how Gen Z will bring their talent and tech know-how to the profession and change it, pursuing careers with purpose and doing jobs that make a difference. It’s a message of opportunity and positivity as we work towards to achievement in 2030 of the UN Sustainable Development Goals.’

To help Gen Z navigate the future, ACCA’s report recommends ways they can future proof their own careers, and realise their career dreams as work changes: 

  1. Bring your tech know-how to the organisation: you’ll be greatly prized for doing this.
  2. Work your brand internally: make work engagements more personal to build deeper relationships in the workplace. 
  3. Care for your health and build resilience 
  4. Remember, it’s a team game: tech helps to build connections, and there are brilliant opportunities ahead to learn from others in the workplace. 
  5. Disrupt yourself: think ‘sideways’ moves and be adaptable.
  6. Seek mentors and find sponsors: actively seeking mentors and colleagues from different generations to provide you with essential support to help ‘fill in the blanks’ and give you vital knowledge and wisdom from years of experience is very valuable. 
  7. Continuously learn: this is about being future proofed, about learning new knowledge, but about being adaptable and proactive and having an open mindset to get new skills, to future proof your competence.   
  8. Recognise the importance of the “early years”: The only person ultimately accountable for your career is yourself, and as a young person entering the workforce, it’s critical to recognise the importance of the ‘early years’ in work.
  9. Build life-long networks: keep connected and build a strong external network to expand learning opportunities and new career opportunities. Time invested in important personal relationships over the long term will always pay dividends.   
  10. Pursue your dreams: the pandemic’s making many rethink careers and jobs in accountancy are changing, offering fantastic opportunities to contribute and make a difference. Pursue things that interest you, that provide purpose and career fulfilment. And even if you haven’t decided yet, finding something that interests you and at which you can become good at will reap benefits longer term. 

The full report can be downloaded here: www.accaglobal/gb/en/professional-insights/pro-accountants-the-future/gen-z.html

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