There is a report that Apple is returning to Twitter and is advertising on the microblogging website once again. Twitter marketing efforts are now back on track for the company, which had almost completely stopped advertising on the platform a few months ago.
According to Elon Musk (via 9To5Mac), the announcement comes after Musk had earlier criticized the company for largely ceasing to advertise on Twitter. But now, the Cupertino based company claims to have “fully resumed advertising” on the social network.
As of right now, the iPhone maker still has not confirmed Musk’s claim that Twitter advertising will be ending as of today. Also, there have been no indications that Apple has slowed down advertising on Twitter as a result of Musk taking control of the social media website due to Musk taking control of Twitter.
There was also a recent visit by Elon Musk to the Apple Park in order to meet with Tim Cook. The meeting went quite well as Musk stated that Cook did not plan on removing Twitter from the App Store at any point during the meeting. In his keynote address at the Twitter Spaces event, Musk confirmed that Apple had once again stepped up its advertising on Twitter as a result of its recent announcement.
According to him, this is a very important relationship for the company since Apple is the largest advertising client of Twitter, that is why it is crucial that they continue to work together as other clients are pausing their spending.
According to Elon Musk, the brand spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, a decline from the $220,800 it spent on Twitter advertising between Oct. 16 and Oct. 22, the week before Musk closed Twitter. Although it is still unclear whether the company has actually stopped advertising on Twitter, promotional campaigns do not always follow a strict schedule.