More recently, TCL’s market strategy has focused around the company highlighting the real-life superheroes that Pakistan has to offer, with the company launching a “Born a Legend” campaign – which essentially allows ordinary people to share their life stories. Fancy winning the TCL P8S UHD Android TV.
Earlier this year, the approach that TCL adopted was to uncover and showcase the inspirational stories of athletes as it partnered up with ESPN in order to boost the campaign. Now though, it seems that the company has widened its approach as it also reaches out to the command man. Such a campaign will allow ordinary people to not only share their stories, but also inspire others who perhaps find themselves in similar solution.
As far as the prizes for the competition goes – the people will be competing for ten places. The person with the story on the receiving end of most likes will get their hands on a 55” P8S UHD TV, while second place will render a 50 inch P8S UHD TV. The third, fourth and fifth position will lead to winners getting their hands on a 50 inch P8 UHD TV, Rs. 40,000 and Rs. 35,000 respectively. The person coming sixth will be awarded with a prize of 30,000, while the seventh and eight placed persons will be eligible to receive 25,000 and 20,000. Finally, the ninth placed winner will receive 15,000 while the person ranking up the tenth position will be on the receiving end of Rs. 10,000.
Participating in the Born a Legend campaign is also not at all a complicated process. All you would have to do to participate and get your name up their with all the other challengers looking to win a prize is : record a video and post it on social media with the hashtags : #BornALegend #TCL. The video which will receive the most likes will end up winning the competition.
As far as the first prize goes – the P8S UHD Android TV is TCL’S first new TV model for the year.