Garena Free Fire enters into a strategic collaboration with Directorate General Sports & Youth Affairs Punjab to strengthen and promote esports in Pakistan

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Garena Free Fire enters into a strategic collaboration with Directorate General Sports & Youth Affairs Punjab to strengthen and promote esports in Pakistan

 Garena Free Fire, together with Sports Board Punjab and the Directorate General Sports and Youth Affairs, entered into a strategic collaboration aimed at strengthening the esports landscape in Pakistan. This initiative will seek to enable and equip the growth of a new tide of young esports professional players throughout the country. 

Free Fire Pakistan recently announced its new flagship national tournament, the Soobai Series. which is set to induct new professional esports players into the Pakistan ecosystem, having placed participation restrictions on the top 9 teams from this year’s FFPL III and including placeholder positions for winners of the Soobai Series in FFPL IV. This initiative helps to extend more opportunities to players from Free Fire’s evolving community to pursue esports as a career. The Grand Final of the Soobai Series is scheduled to be held on the 31st of July, at the iconic premises in Nishtar Park Sports Complex, courtesy of the Punjab Sports Board. 

The Free Fire Soobai Series will have a total prize pool valued at PKR 4 Million.

Commenting on the occasion, Sports & Youth Affairs Secretary Punjab, Asadullah Faiz said “We’re delighted to join hands in this strategic collaboration with Garena Free Fire. With the launch of this initiative we will seek to elevate the esports landscape in Pakistan, while engaging the youth and providing professional opportunities in the field of esports. Punjab Sports Board is proud to be joining the esports revolution and is committed to progressing the field as any other sport in the country” 

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Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. Free Fire is also the proud sponsor of FFPL, Pakistan’s First Professional Esports League, which had previously attained the coveted endorsement status by the Ministry of Information and Broadcasting under Fawad Chaudry and has since then grown to become Pakistan’s top-level Esports League. FFPL IV is scheduled to return this August with a prize pool worth PKR 10,000,000.

Download Free Fire on the Apple iOS App or Google Play store.


About Garena

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data ai, previously known as App Annie. 

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

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