Google to roll out new indexing method for the sites doing good job for mobile friendly pages. Testing phase for mobile-first indexing has been concluded in the Google’s search service. Now Google is to undertake rolling out the new indexing method for some of the sites that have done particularly a good job in following the established best practices by Google for a mobile-friendly page.
Rankings change of the affected websites will not be shown among the searches conducted from desktop devices, game consoles, and other oddball fare. Only the mobile phones, tablets, and other types of devices that use a mobile processor and ask for a mobile interface on the web will start to see these sites above other comparable results not deemed to be mobile-friendly.
A special version of Google bot is used by Google to emulate a smartphone in order to crawl the web from a mobile point of view, and the Google bot by comparing it to a set of standards that Google has established, has an ability to figure out just how mobile-friendly each page is.
This rollout by Google is part of the search giant’s ongoing efforts to streamline the search and web experiences for mobile users, who are often seen whipping out their phone to look something up in a hurry in the heat of a moment because sometimes they have limited time to spend sorting through results or dealing with pages that load slowly or do not work well on a mobile device.
More traffic from Googlebot will be seen by the pages that get into mobile-first indexing, as Googlebot continually checks to ensure that the content and layout of the page is compliant with mobile-friendly standards.
As Google uses a number of signals and metrics to determine a site’s relevance to a given search, alongside a wide range of other factors that could outweigh a site being mobile-friendly, getting into this ranking doesn’t necessarily mean that a given site will actually outperform comparable results in all searches.
Initially, the rollout is only going to affect a limited number of the most standards-compliant sites. Later on, Google will roll out more widely and start branching out to sites that stick less strictly to Google’s mobile-friendly guidelines.