As we are already well aware of the fact that Google takes several factors into consideration before it does make content appear when concerned its search results. Now, Google that is the search giant has added another check box to list to ensure the show of content from a website to make it appear in mobile searches.
In its webmaster central blog, Google has mentioned that the search giant will start considering mobile loading speed of the page before it is brought in to mobile searches. Before this announcement, this practice was only limited to desktop search results and mobile searches were not familiar with this very practice.
According to the blog post, people are in want of being able to find answers to their questions as fast as possible — as studies have shown that people really care about the speed of a page. Although, speed of the sites has been used in ranking for some time, that signal was the thing to get focused upon desktop searches. So we have managed to announce that starting in July this year, pagespeed will become a ranking factor for mobile searches.
Google has called this “Speed Update” that is being said to affect pages that do deliver the slowest experience to their users.
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The search giant is set to be using the same standard across millions of websites regardless of the tech that has been used to build the page.
Through the blog post Google has announced to be encouraging the developers to think broadly about how performance does affect a user’s experience of their page and to consider a range of user experience metrics. Developers of the pages can make use of certain kind of “resources” to evaluate the performance of their page.
These all do include Chrome User Experience Report, Lighthouse and PageSpeed Insights.
During the last month Google started to implement what it had been testing since the past months. The firm started to rank those websites on its search results, which were with mobile-friendly version.
“Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for,” says the firm in a blog post.
The firm also does say through its blog post that those websites that use ‘responsive’ design layout, would not have to do anything.
