GroupM Pakistan Launches First Ever Online Food Festival

GroupM Pakistan has pioneered and yet again delivered an industry first!

Pakistan’s first-ever online food festival with Foodpanda as the platform partner, is the start of the “Food-Commerce” revolution.

Pepsi is the Title sponsor of the “Pepsi Online Food Festival”, strengthening their food association.  “Pepsi is an iconic brand with a heritage flourishing over 50 years in Pakistan and it is only natural that as an iconic brand, Pepsi gives the people of Pakistan this first of its kind, disruptive and memorable experience”, commented Saad Khan, Marketing Director, Beverages PepsiCo, Inc. | Pakistan & Afghanistan BU.

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The groundbreaking Online Food Festival in partnership with Foodpanda is set to take Karachi by storm from 29th April to 5th May 2019. The event will run for 7 days with several brands and eateries coming together to offer exclusive deals to the citizens of Karachi. This one of its kind festival will also feature more than 2000 vendors and 10 novelty vendors; making it one grand tantalizing affair for Karachites!

“At GroupM, we are always a step ahead in understanding and shaping the digital landscape of Pakistan. We will continue to showcase our leadership in terms of Expertise, Partnerships and thought Process”, commented Amna Khatib Paracha, GM Digital, GroupM.

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