After being spun off from Chinese giant Huawei. Honor is now all set to be a successful and independent brand. However, as one might have expected, the Chinese company will now face new challenges by competing against other brands across the smartphone market and in particular, that of its ex-parent company in Huawei.
The fact that Honor is now an independent brand could also refer to some positives that the brand might enjoy just because of this fact. Indeed one of the positives is its supply chain from Taiwan benefiting by sidestepping the US trade ban and also a notable contender to other Chinese manufacturers such as OPPO, Vivo, Xiaomi amongst others. In accordance to a report, Huawei’s decision to retain its high end phone business and sell of its budget friendly brand in Honor follows a similar strategy that has been followed by other Chinese brands such as Xiaomi with Redmi and Oppo with Realme.
Although the relations that exists between Honor and Huawei might now exactly be as ironed out as the relations between other Chinese brands. Moreover, the US government would also keep a close eye on the development of the situation with regards to Honor – whose new management team is said to comprise of Huawei officials. Honor’s initial product development, supply chain management and even its manufacturing will reportedly rely on the ex-parent company.
Regardless though of whatever it means for either Huawei or Honor, the fact that Honor now happens to be an independent company might represent great news for consumers and the smartphone industry as a whole due to the fact that the Chinese brand could proceed on to offer smartphones at a high price to performance ratio. This could be quite similar to what Realme and Redmi did to tap into the premium grade flagship market segment. For now though, it remains to be seen just how well the company performs and whether or not it could be as successful as the other aforementioned brands that are now of course independent.