Huawei R&D – Accumulated Power to Stay Competitive in the Long-run
Technology solutions providing company, Huawei has made incredible growth in the first half of the fiscal year, 2015. This growth rate has been the highest since the company started announcing its interim growth results i.e. since 2011. Huawei owes this success majorly to the remarkable sales achieved by the smart phones and the growth of their Enterprises and not to forget the 4G devices are also playing an important role.
The success Huawei is achieving, with leaps and bounds, is because of the efforts put in by the work force in their R&D department, where thousands of staff members are working 24/7 tirelessly to deliver the best of technologies to the Huawei users.
Huawei is allocating 10% of sales income into R&D which makes 1.2 billion of R&D investment in 2014. They have built 16 R&D centers globally and the70% of Huawei’s staff is working in the R&D which clearly shows their priority and their motto “Quality above quantity”.
In these R&D centers, the staff members are striving for making technological innovations, leveraging talent and utilizing their global resources so that every single product they manufacture is outstanding.
Huawei Pakistan’s Director Marketing Devices, Mr. Fanhong Bruce said,”We focus on manufacturing the best for our customers, which is why we pour in all our energies and maximum of our revenues in the R&D department. This strategy is certainly paying us off, as our brand has got such an incredible growth in the first half of 2015.”
Paris Aesthetic Center and London Design Center have more than a dozen renowned designers from the luxury, fashion, automobile, 3D and digital industry which are strongly helping this growing brand to achieve the top position in all the fields, be it technology or fashion.
Huawei has undoubtedly passed very successfully through many crucial stages and emerged as a Brand which is making seamless progress and has become the most respected brand among global consumers.
Huawei was also the first mainland brand to make it on to Interbrand’s Top 100 Best Global Brand list in late 2014.With respect to overseas brand awareness, there has been 60% year over year growth in share of voice on Global social media channels.