A signing event took place in Singapore on November 6, 2023, graced by notable figures from both entities.
IG Square, linked with IPG Mediabrands and representing “Universal McCann (UM)” and “Initiative” in Pakistan, is renowned for its innovative and impactful media solutions. In just three years, IG Square has emerged as a leading media agency, catering to esteemed brands and managing their media endeavors. Their approach, centered on Imagine-Growth-Globally, has carved a distinct niche for them in the industry.
Teaming up with Initiative, known for driving business growth for global giants like Nike, Amazon, and LEGO through unique consumer experiences and bolstering brand recognition and consumer engagement, IG Square aims to fortify its presence in the market. Embracing media responsibility, Initiative advocates diversity, safety, and sustainability, aiming to uplift not only the media landscape but the entire industry.
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The Initiative Pakistan affiliate office extends the agency’s network to 14 countries across the APAC region, adding to its existing presence in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand.
James Smyllie, President of Initiative APAC, expressed excitement, stating, “Following our recent launch in New Zealand, we’re thrilled to announce the establishment of Initiative Pakistan, our second new market launch this year in APAC. This expansion underscores the success of our unique proposition, which continues to drive brand fame and consumer engagement across the Asia-Pacific region.”
