Khaadi opensfabric stores across Pakistan; introduces destination stores concept to enhance retail experience

Pakistan’s premier retail brand Khaadi opens seven fabric stores as part of the brands plan to make its apparelcollections accessible across the country. Unique to these stores is the introduction of two destination stores located at picturesque sites in Jhelum and Khanewal.

Khaadi thrives on innovation and believes this new concept will invigorate and enhance the retail experience for customers. The Khanewal store is located on the Multan Road turnoff and offers customers a picturesque seating area outside the store and a spectacular view of the Punjab landscape. The Jhelum store is situated on the G.T. Road outside the city limits and provides panoramic views of the Jhelum river, surrounded by a beautifully landscaped garden, making it a unique shopping experience for the entire family.The other stores5 stores are located in Liberty Market Lahore, Daska, Burewala, Faisalabad and Hyderabad.

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“We believe our clothes are the fabric of Pakistan, we want our customers from Glasgow, to Bahrain to Khanewal to enjoy the Khaadi experience. Fabric, is our most popular concept so we will use this location to bring our brand to the city.” said Shamoon Sultan. “Khaadi loves Pakistan. It has made us the global brand we are today. Our destination stores enforce our brand’s love for the country by highlighting its beauty and giving customers the opportunity to see Khaadi in a unique and engaging location.” He added.

Khaadi currently has 50 stores in Pakistan and 21 stores in the UAE, UK, Bahrain and Qatar.

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