LG Electronics, the global leader and technology innovator in electronics brands inaugurated a premium brand shop in Lahore which is designed to serve customers with a wide array of LG products, thus, catering to their needs at a local level.


Thispremium brand shop will be a first of a kind life style gallery setup that will house a complete range of Home Appliances and Home Entertainment products destined to serve the growing need ofpremium Pakistani customers. This will also serve as a one window solution to those who seek electronic products under the umbrella branding of LG and will therefore be able to avail the opportunity to experience a complete range of technologies and innovations under one roof.


“Our aim is to delight our potential and existing customer base with premium quality products and be able to come down at a level where we can understand and cater to their needs so as to become a significant part of their daily lives,” said Yong Geun Choi, President LG Gulf, while speaking at the inauguration of the shop, “Customers are our utmost priority, therefore, with the help of our innovative products; ranging from home entertainment to home appliances we aim at addingvalue and convenience through technological advance to their overall experience, thus enhancing their lifestyle.”


He further stated that customer needs are prioritised while formulating strategies for business expansion,globally and Pakistan is a key market when it comes to catering to technology innovators. The brand shop is a testament of LG’s commitment to valuing customers and this will be followed by a chain of additional premium brand shops to be launched across the country.


LG’s premium brand shop will enable customers to choose between their desired products with ease and convenience, keeping in mind a favourable metropolitan spot and the availability of products needed for a household.  Similarly, LG being a globally acclaimed company has tapped onto a unique opportunity of offering localised products for the Pakistani market; such as offering features like a ‘built-in stabiliser’ for TVs. This extends patronage for the post purchase phase, thereby, facilitating brand loyalty. The company further plans to offer localised products for the H&A category soon.


This premium brand shop has been aesthetically designed to complement the superior quality of LG products and delight customers through not just the strategic placement of products but also the on ground amiable workforce.


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