In a groundbreaking achievement for Master Changan Motors Ltd, a joint venture between a Pakistani company and a prominent Chinese automaker, the company has successfully exported the first batch of locally manufactured SUV variant, the Oshan X7, to Kenya. This milestone solidifies Master Changan’s position as the first Pakistani company to venture into the African market with its SUVs, marking a significant leap forward in the company’s history. The development comes exactly a year after the company dispatched its sample unit to the region, showcasing the commitment and determination of this remarkable partnership.
A Remarkable Feat: ‘Made in Pakistan’ SUVs for Kenya
The maiden export of ‘Made in Pakistan’ SUVs to Kenya aligns with the 10th-anniversary celebration of the China Pakistan Economic Corridor (CPEC), a transformative, multibillion-dollar project aimed at strengthening trade ties between Pakistan and China. This historic achievement signifies the burgeoning economic relations between the two countries, with Master Changan Motors Ltd leading the way in exporting automotive excellence to the African continent.
The Role of Government Policies in Automotive Exports
During the export ceremony, held in the vibrant city of Karachi, the CEO of Master Changan, Danial Malik, delivered an insightful address. He emphasized that the export of ‘Made in Pakistan’ vehicles is intricately linked to the policies introduced by the federal government to stimulate and incentivize the automotive industry within the country.
Danial Malik expressed his gratitude towards the government, particularly for the recently unveiled auto export policy for the years 2021-2026. This policy serves as the cornerstone for the automotive industry’s expansion, creating an environment conducive to increasing local production volumes. In turn, this fosters economies of scale, encourages deeper localization, and empowers automakers to enhance their global competitiveness.
The Way Forward for Master Changan Motors Ltd
Master Changan Motors Ltd’s success in exporting SUVs to Kenya is not just a feat of engineering but a testament to the synergy between Pakistan and China. The collaboration between the two nations is fortified through the CPEC, which has served as a catalyst for such significant ventures. As Master Changan forges its path into the global automotive market, the company aims to continue innovating and diversifying its product range. The Oshan X7, with its export to Kenya, is just the beginning of what promises to be a remarkable journey.
The company envisions leveraging its robust experience in the automotive industry to reach new horizons. With the support of government policies and the spirit of entrepreneurship, it hopes to continue expanding its export footprint into different parts of the world, contributing to the growth of the Pakistani economy.