One of the top names when it comes to online streaming services, have reportedly had enough of users sharing their passwords with non registered people. American streaming giant Netflix is working on new ways to identify and crack down on users who are actively sharing their passwords on the platform and want to stop this occurrence. They have been requesting users to verify their accounts by either email, text, or “verify later”.
Streamable.com, was the first website that reported the test and spotted the following prompt on the Netflix app: “If you don’t live with the owner of this account, you need your own account to keep watching”.
This news comes at the time where the most popular streaming platform in the world is struggling to control the growing amount of people indulged in sharing their accounts and passwords to other users in different regions and locations. Netflix has officially confirmed the news regarding their test but have not yet commented on whether it will start with the US or how many users have been taken in to consideration regarding the crackdown as yet.
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The company stated in a statement that the test is designed to make sure that only people with authorized accounts are using Netflix. It’s a fairly popular occurrence that many users all around the globe share their passwords with family members or friends to save them the trouble of spending money to avail the service. Seeing this, Netflix deemed it necessary to control the flow of the growing, non-subscribed users who have gained access to the service through the sharing of passwords.
Needless to say, even though people are sharing accounts with one another, instead of buying new ones, Netflix continues to be the biggest streaming platform on the market with over 200 million users all over the world. In conclusion, it seems that the competition is starting to grow with more and more new rivals such as Disney+ coming to the floor to take advantage of this market and of such platform have been successful in reducing the market share that Netflix once had.