The newly launched logo of Amazon had raised somewhat of a controversy on the internet after people were left a little bit worried by its impeccable resemblance to Adolf Hitler. The good news however, is that the US enterprise worth billions, has now tweaked it a wee bit to make sure that it does not resemble to the one of the most brutal dictators in history.
This controversy was sparked after Amazon launched their shopping-app logo back in January, replacing their previous shopping trolley icon. The designers of the logo wanted the logo to look like one of their parcels with a piece of tape torn on the top. However, they got it all wrong and to our surprise it came out looking like the Nazi dictator. Some people complained that the spikey strip on top of the parcel was very similar to the mustache of Hitler which many found to be shocking. On customer even wrote that “It’s not just a ripped Scotch tape, it’s a ripped Scotch tape that has a similar shape and is right on top of a smiling mouth – Looks like a happy little cardboard Adolf to me,”.
At this point the company could have argued that the stripped tape looked like the moustache of Charlie Chaplin or Oliver Hardy, however they went with the easier option which is of course “The customer is always right” and changed the logo, replacing the “ripped” effect with a folded one that has no resemblance to a former dictator whatsoever. In that regard an Amazon spokesperson took the floor and added that “Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step,”.