“Nothing” a consumer electronics company by Carl Pei set to launch its first TWS earbuds very soon


Its been two weeks since Carl Pei the Co-founder of the popular smartphone and technology company, OnePlus announced the launch of his new consumer technology company dubbed as ‘Nothing’. The new startup has been backed by a list of well reputed investors which includes the likes of iPod inventor Tony Fadell, Reddit CEO Steve Huffman, and the Co-founder of Twitch, Kevin Lin. In addition to this, Alphabet’s VC capital investment arm Google Ventures (GV) have also providing a lot of backing to the newly established company by investing $15 million in funds.
Carl Pei was for long considered the face of OnePlus, he was one of the pioneers of the company and along with his partner he took the company to amazing heights. Today OnePlus has established itself as one of the best brands for smartphone technology and as a standard for good quality. However, last year, Pei announced that he will be parting ways with the company to explore new opportunities and to start something of his own and throughout the year many people were wondering what his new startup will be about.
Now, after quite a lot of wait, we have found that Pei will be working on audio related consumer electronics products which we are all glad to here. However, we were left a bit surprised as to why Pei had to leave his former company for this project. OnePlus has already launched its first pair of wireless earbuds and is working on launching more audio products this year.
However, we shall soon find the answer to the question as Pei only recently confirmed that Nothing’s first wireless earphones shall be launching in the summer, this year. The man of great energy is working on developing what he believes will be a ecosystem of devices which shall all connect to one another. As it stands, the main focus of the company will be towards audio products but given the expertise of the Pei, we may soon see more products enter the portfolio of Nothing. Finally, Pei has described his company to be a “a new, forward-thinking consumer technology company”. Hence, many fans are excited to see what he has planned for ‘Nothing’.


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