REDMI ANNOUNCES AFFORDABLE ULTRABOOK

When you hear the word Redmi, whats the first thing that comes to mind? Smartphones? Yes, because it is a sub-brand of Xiaomi who has been given the responsibility of creating affordable smartphones while Xiaomi focuses on the more flagship range. This has enabled a huge influx of smartphones within the low and mid-tier and has allowed Xiaomi itself to produce some very competitive smartphones up top. However, this story is about something else. Xiaomi is planning to enter into a territory it has never explored yet, but if it keeps the business strategy the same, it is sure to attract a similar crowd of buyers who want good specs at a reasonable price. This territory is the Laptop territory.

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Xiaomi, in a recent event, just announced the company’s new flagship K20 which is getting all the media coverage and popularity, but there is one particular product that has gone under the radar since then. That is the introduction of the RedmiBook 14. Chinese companies were never good at naming their products and that is another example of that. However, the laptop is one that impresses. It has a 14.1 inch LCD panel and unfortunately, only a FULL HD display. The laptop oozes the modern look of slim bezels and greater screen space with a 81.2% screen to body ratio. Upon seeing the laptop it is visible where Xiaomi gets its design cues with the silver color and the overall body resembling the MacBook.

On the hardware side of things, it gets pretty interesting. for $580, you will be getting an intel core i5 8th generation, 256GB SSD with an Nvidia GeForce MX250 GPU with 2GB of GDDR5 memory. Upgrading to the i7 model, gets you upto $720 and Xiaomi throws in a 512GB SSD instead of the 256GB one. Everything else remains the same. Ports on the device include 2 USB 3.0 ports, one USB 2.0 port, an HDMI port and a very welcome headphone jack. This would be powered by a 46WH battery on board. The possibility of this laptop remain in China is less with Xiaomi now targeting international markets like Pakistan where it has established itself as a front-runner of the tech market.

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