Samsung Electronics Middle East and North Africa announced its new QLED TV series – Q9, Q8, and Q7 – during the company’s 2017 product unveiling for the Middle East and North Africa Region, held at the Samsung MENA Forum in Singapore.

“We are thrilled to be ushering in the era of QLED in the Middle East and North Africa markets,” said Mustafa Sadik, Regional Senior Manager of Visual Display at Samsung Electronics Middle East & North Africa office. “Today, we are showcasing the most true-to-life picture on the screen with the advent of QLED TV. We have listened to our customers and implemented new technologies and innovations that address their pain points when it comes to the viewing experience, while simultaneously redefining the fundamental value of TV.”

Samsung’s Best Picture Quality – Ever

With picture quality remaining a top priority for consumers around the world – especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward.

The new lineup offers dramatically improved color performance, displaying DCI-P3 color space accurately and – in another world first for Samsung, QLED TVs are capable of reproducing 100 percent color volume. This means they can express all colors at any level of brightness – with even the subtlest differentiable at the QLED’s peak luminance – between 1,500 and 2,000 units.

The color volume presents a color that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors from yellowish green to turquoise, depending on the brightness of the light. Samsung QLED TV display can capture even subtle differences in color pertaining to brightness. This kind of color detail cannot be easily depicted in the traditional 2D color space models.

This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color with much greater detail compared to conventional TVs.

The new Quantum dots allow Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost color performance, which is also maintained regardless of how wide the viewing angle may be.

Committed to Solving Consumer Pain Points

Samsung also used today’s product unveiling to highlight new design features which resolve some of the most significant TV viewer pain points.

“Issues faced by consumers around the world, and in our region, such as cable clutter, thick wall mounts and a slew of devices sitting right under the TV will no longer be a pain point – our 2017 line up is focused on what’s important, the content on the screen, and not everything surrounding it,” Sadick added.

The improvements to design and usability in the QLED TV series include a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV. This is in addition to the No Gap Wall Mount, which makes it quick and easy to affix the TV flush against the wall. Or, for those who prefer not to mount the TV, Samsung is offering two new stands designed to elevate and showcase the QLED TVs as beautiful home accessories all by themselves. Consumers can choose either the ‘Studio Stand’, which resembles an easel with a painting or the sleek Gravity Stand’, which when attached to the TV, resembles a contemporary sculpture.

Samsung’s Smartest TV ever

In 2017, Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving people the simple, unified user experience they want for all their entertainment content – wherever and whenever they want it. For example, with the Samsung Smart Remote, consumers can control most connected TV devices from a single source, with one device.

This year, the ‘Smart Hub’ interface has been extended to smartphones through Samsung’s new and improved ‘Smart View’ app, which now provides a comprehensive overview of all available content on the app’s home screen. Thus, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services – on their TV, through the ‘Smart View’ mobile app. Consumers can also choose to receive alerts on their mobile devices about their favorite content, regarding, for example, show times and availability.

When it comes to content, Samsung is working with an ecosystem of partners including MBC Shahid and STARZ Play to deliver great content directly to the TV. Samsung is also leading the 4K and HDR revolution, with many original titles already coming from regional and global partners.

Samsung Smart TV customers will also enjoy the additional benefits of screen and sound mirroring, meaning that they can play the content directly of a second screen and also enjoy the TV sound on their headsets mirrored through their mobile.

Samsung QLED TVs will be available in selected markets across the Middle East and North Africa from Q2 2017.


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