Pakistani telecom company Ufone has partnered with Facebook to launch Facebook Mobile Center, a customer engagement channel within the Facebook app that Ufone can use to deliver seamless, mobile data purchases and service experiences. With Mobile Center, Ufone customers will be able to purchase Ufone call and data bundles right from the Facebook app and browser. The launch of Mobile Center is part of Ufone\u2019s long term ambition of delivering greater ease and enablement to its customers through constant innovation and optimization of its digital products and services. The company has continuously worked to simplify its payments mechanism by introducing multiple digital channels, in addition to a countrywide top-up retailer network. Also Read: Ufone & MicroEnsure have Collaborated to Launch Family Health Insurance in Pakistan Ufone customers will be able to purchase call and data bundles within Facebook Mobile Center with just a few clicks. They can also opt for U-Advance loan and purchase Airtime. To get started, customers can login into their Facebook accounts through their browser or mobile app and tap or click on \u201cBuy Data\u201d. Next, they will be offered multiple data packages, where they can either purchase bundles or get a U-Advance loan. Finally, they will need to click \u2018Confirm\u2019 to complete the transaction.\u00a0 Facebook Mobile Center will open up an additional channel for Ufone customers and\u00a0 further simplify the purchasing process.