The McDonalds App has made a small typo error related to their partnership with TCL as a sponsored of Peshawar Zalmi for PSL4.
It takes a bit of concentration to realize they have misspelled Zalmi’s new sponsor TCL, (a Chinese electronics manufacturer which specializes in TVs). They have instead typed TLC which if you look at closely seems like a funny mistake, it isn’t costly at all but a kind of embarrassment for such a big
brand name to misspell an equally prominent brand’s name, for us it might be comic relief but for them it is a moment of sheer embarrassment unintentionally caused by another of their sponsors(referring to McDonald’s) before they start their campaign in this year’s anticipated edition of the Pakistan Super League.
It is a bad start or a non-starter for a team in an environment where media image is all that makes the difference on the field and off the field.