TikTok has recently announced the discontinuation of its $1 billion creator fund, effective December 16, 2023. This decision impacts content creators in the US, UK, Germany, and France, who will no longer have the opportunity to earn money from their TikTok content through the original fund. It’s worth noting that creators in Italy and Spain will remain unaffected by this change.
The creator fund was initially launched in 2020, with TikTok committing to distribute $1 billion over a three-year period to individuals who were generating viral content on the platform. Over time, concerns had emerged among influencers and content creators regarding the relatively low payouts from the fund, making it challenging to rely on this income source.
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To address this issue, TikTok introduced the Creativity Program in February, offering an alternative method for monetization. This program promised higher payouts, which were determined by the number of views and engagement, but it required creators to produce longer content compared to the typical short-form videos found on the platform. The Creativity Program has gained attention for enabling creators to earn significantly more than what was offered through the original fund.
The discontinuation of the original fund was anticipated, as it had a predefined three-year duration with a fixed allocation. Creators currently enrolled in the fund in the US, UK, Germany, and France will have the option to transition to the Creativity Program, providing them with an alternative and potentially more lucrative avenue for monetizing their TikTok content.
