Tinder, a dating platform became the most profitable app on the Apple store after introducing a latest paid feature that allows users to see who has liked them first.
The new-fangled feature lets direct users pay to see who has preferred them.
The platform of Tinder turns out to be effectively the most lucrative app on the Apple store after launching a brand new paid attribute that lets customers see who has preferred them first.
It is a big achievement for Tinder as the dating app beat Netflix and Sweet Crush to the maximum grossing spot in the US, in accord with analyst App Annie.
Till now, each customer and subscribers might solely see matches if each event had “swiped properly” to love one another.
Customers can get the Gold feature of Tinder which costs $4.99 (£4) a month on top of the $9.99 subscription but unfortunately it is not available yet for Android customers.
“Dating apps have shown that they can charge a premium, and premium subscriptions, for features that users are willing to pay for,” said Jack Kent, an analyst at IHS Markit.
On the other hand, these dating platforms need a large pool of users in order to succeed. He added.
“When launching new features that are only available to premium customers, the big challenge for app publishers is to be able to clearly communicate how each tier operates, and ensure they don’t alienate the majority of free users,” he said.
“Any premium strategies must balance the need to monetize those that are willing to pay while keeping other users engaged.”
Tinder claims that they achieved the target of 1.6 billion profiles swiped per day and about 26 million matches are formed through the app.
The recent performance of Tinder shows that social dating apps can get huge revenue as customers are willing to pay, to some extent in order to gain some cool features.”