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Twitter takes a Chance to claim it is Fair and Balanced

In a newly launched campaign, the social media site utilizes Chance the Rapper to show how you can “see every side” or aspect of the conversation. When you think about  Twitter, do you think that the whole world is bantering along together?

Or do you look at the world as a place where people scream at those they don’t like and only like those who agree with them?

Twitter leans more toward the former one. On Monday, it established a new campaign that claimed, the high ground.

An ad which features Chance the Rapper shows the star going about his routine business, that includes taking to Twitter and asking everybody out there what he should sing in his show later that night.

Naturally, his fans and other artists argue about which are the right songs on Twitter. Because Twitter had been selected for instant expression of opinions. Even ’60s great David Crosby pops up to suggested him “any song with real instruments.” Now that is really taking a chance.

Same time, Chance is also looking at all these suggestions because he wishes to give the people what they actually want. Or for the reason that he needs a good laugh, of course.

The hashtag for this campaign is really fascinating. It is #SeeEverySide. Company’s Chief Marketing Officer Leslie Berland explained in a blog post that it had asked its users what they thought Twitter was. There came only a simple answer saying “What we’ve always been.”

Is it the home of world bickering and nastiness? It does not seem. It was “Twitter is what’s happening and what people are talking about all over the world” instead.

The company went one step forward by asking about its most “passionate” users. Do they are the real bickerers and nasty people then? Their response was”Twitter lets me see what’s happening from every point of view, all perspectives, every side” according to Berland.

Well, yes it shows if you crazy to look. I fear that Twitter too somehow often involves like minds coalescing into toss verbal Molotovs over their barricades.

Though, For the company, whether it is sports or music, news or entertainment, it is where you go to see it all. It is a little like Fox News’ recently been discarded with “Fair and Balanced” motto. Twitter does not just show you one side. It presents views from each and every angle.

It is not confirmed if the president has been approached to appear in one of these ads.

Saba Imran
Saba Imran
Saba is a passionate and versatile writer of NetMag's blog and Magazine. She is known for her great research based articles which are more often concluding the depths of insights of ICT in Pakistan and globally as well.


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