Viva Magenta is Pantone’s Color of the Year 2023 for Motorola Edge 30 Fusion in the US

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Viva Magenta is Pantone's Color of the Year 2023 for Motorola Edge 30 Fusion in the US
Viva Magenta is Pantone's Color of the Year 2023 for Motorola Edge 30 Fusion in the US

It has finally been announced that Motorola Edge 30 Fusion smartphone has made its debut in the United States, where it has been available in some parts of the world since September. Viva Magenta, which is Pantone’s Color of the Year 2023, will be available on December 12 in a color that has never been seen before: it’s called Viva Magenta and it’s the Pantone Color of the Year for 2023.

Throughout the last two decades, Pantone has been choosing a Color of the Year every year based on an analysis of global trends and themes throughout the year, and each year they have picked one hue to represent that year. Motorola’s official press release on the matter states that the company considered “all aspects of society, from fashion to marketing to social media to politics” as part of its Color of the Year campaign.

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The new Edge 30 Fusion colorway is a result of Motorola’s “globally-exclusive partnership with Pantone in the smartphone category”. That is where the new Edge 30 Fusion colorway comes from. Motorola describes Viva Magenta as an “a fearless hue that enables a new narrative to emerge”, it is “inspired by nature and explored through technology, revealing multiple dimensions and a new way of creating”, it is a blend of the physical with the virtual, it expresses the spirit of combining the two with a sense of enthusiasm. It is quite a meaty word salad right there, isn’t it? That’s quite a bit of information, isn’t it?

Viva Magenta is Pantone’s Color of the Year 2023 for Motorola Edge 30 Fusion in the US

There are no differences in specs between the American Edge 30 Fusion and its global counterpart. It is only distinguished by its new color as well as the fact that it comes with a pair of Moto Buds 600 ANC TWS earbuds, which, unlike what you would expect, are not the same color as Viva Magenta. The answer would be too simple if that were the case. Instead, if you purchase one of the special edition phones, you will receive earbuds in Winetasting, a color that complements Pantone’s Color of the Year 2023 while creating a striking pair that will become an essential part of your wardrobe. This color is called Winetasting, and it comes from the French word for tasting.

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In case you’re wondering how much you will have to pay for all of this, the phone will be available for $799.99. If you aren’t interested in Pantone shenanigans, then you can choose to have the phone in Neptune Blue for $699.99, which does not include earbuds. It is expected that the Edge 30 Fusion will only be available unlocked and compatible with AT&T and T-Mobile.

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