Xiaomi’s founder in Lei Jun has recently gone on to lay the clearest marker yet as far as the company’s intentions are concerned – of being the global leader as far as the high end smartphone market is concerned. Indeed Lei Jun, who happens to be the founder as well as the CEO of Xiaomi group has gone on to claim that his company has aims to fly benchmark against Apple as far as its products are concerned, and also the overall user experience of such products. The focus will then be on the high end segment of the global smartphone market where Apple indeed has a rather commendable market share – especially in the aftermath of all the problems that happen to surround Huawei.

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All in all, Xiaomi’s CEO has gone on to describe the competition which exists in the high end smartphone segment as war of life and death – which then the company must of course overcome so as to sustain its growth. Apple of course does remain as the leading light in the premium segment of the global smartphone market, and so Xiaomi obviously has its job cut out for it. There does of course exist a rush by Chinese smartphone makers to feel the rather huge vacuum that happens to exist due to the crumbling of the Huawei brand at the hands of the US law, and Xiaomi then finds itself in pole position in the competition which exists with respect to China’s leading smartphone brands. All in all then, Lei has gone on to say that his company’s strategic goal is to develop into the largest smartphone vendor by the year 2025.

The upward trajectory that Xiaomi has seen over the course of the past few years certainly goes on to suggest that such a thing is in fact possible, but it remains to be seen exactly how successful it’ll be.