Display Supply Chain Consultants (DSCC) is has recently released the very latest quarterly foldable/rollable display shipment and technology report. In accordance with what the report suggests, a whopping 819,000 foldable devices were actually sold in Q2 of this year – which represents a figure up by 147% on a sequential basis but a mere 0.3% on a year on year basis. These numbers then quite clearly indicate and point towards how good Q3 figures are going to look like. And behind all this, Korean manufacturer Samsung seems to be comfortably sitting at the helm.
As far as Q3 goes, sequential growth is expected to be as high as 215% quarterly and a massive 480% annually to 2.6 million units. For the sake of Q4, as per the forecast, sequential growth should actually be at 46% with a 450% growth rate on an annual basis.
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From all that appears, the foldable market in the future is only likely to future swell with more and more players now joining in the picture starting next year. Huawei, Oppo, Google, Xiaomi, Vivo and Honor all are looking to have foldable smartphones lined up within their inventories as soon as possible. And even though there’s scarcity of chips, it doesn’t seem to affect the plans which have been made by these OEMs.
The CEO of DSCC in Ross Young actually believes that the spike which has been seen in the foldable smartphone segment is courtesy of the aggressive marketing tactics which have been employed by Korean manufacturer Samsung. Of course much of these marketing tactics revolve around the feature-loaded innovation subject to being tagged at a lower price. Indeed the brand has placed the Flip 3 at $999 and the Z Fold 3 at $1799 – both of which of course represent the finest products available in the market. Also, the Z Fold 3 is in fact the very first foldable available in the market with pen input as well as an under-panel camera.