In order to launch the first franchise-based Hockey League in Pakistan, the Pakistan Hockey Federation (PHF) signed a Consultancy Agreement today.
Following an extensive selection process, PHF chose an experienced management and consulting team, including the former Managing Director and Project Director of the Pakistan Super League, Mr. Salman Sarwar Butt, and Mr. Haris Jalil Mir, former C.O.O. of PSL franchise Quetta Gladiators.
Senior officials from PHF including Olympians Manzoor Junior and Kh, Junaid who are members of the selection committee, signed the contract at the PHF HQ in Lahore.
Consulting firms will assist PHF in developing, launching, marketing, operationalizing, and running the League through an office specially set up for the purpose at PHF HQ in Lahore.
M. Asif Bajwa, secretary general of the Pakistan Hockey Federation, stressed the importance of hockey revival in Pakistan during the signing ceremony.
We are signing an agreement that marks the beginning of an ambitious project in the country.
In light of their domestic and overseas management experience in sports franchise leagues, we are very enthusiastic about having Mr. Salman Sarwar Butt and Mr. Harris Jalil Mir as consultants on this project.
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Pakistan hockey will be revived and upscaled through the creation of a world-class franchise hockey league.
It is an exciting time to be entering a new era, and we have selected the best professionals to undertake such a complex task with sincerity.
“, Salman Sarwar Butt said at the signing ceremony.
We are honored to partner with the PHF to launch a franchise hockey league that will provide opportunities for local top talents to showcase their skills alongside international players.
It has been demonstrated that there is huge demand for sports entertainment in Pakistan, and long-term franchise leagues can optimally capitalize on this potential if they are well-developed, marketed, and commercialized.
We aim to work with the PHF to make the hockey league one of Pakistan’s leading sports products!” “We look forward to working closely with PHF and all the stakeholders in making this league successful,” added Harris. Further details relating to the league will be released in due course.
