The Pakistan Telecommunication Authority (PTA) has conducted an Independent Quality of Service (QoS) Survey in 18 cities across Pakistan to assess the performance and quality of services provided by Cellular Mobile Operators (CMOs). The results reveal Zong’s dominance in several key areas, with the operator achieving the top position across nearly all attributes in the survey.
Key Findings from the PTA Survey
The survey covered various key performance indicators (KPIs) related to voice services, mobile broadband (including throughput, latency, and web browsing), and Short Messaging Service (SMS). The overall results show that CMOs met most of the KPIs set out in their licenses and regulations. However, they faced challenges in certain areas, particularly related to internet quality and network issues observed in 2024.
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Survey Methodology
To ensure comprehensive data collection, the survey involved approximately 2,400 km of travel per CMO over 63 days to cover the maximum number of areas within the surveyed cities. A total of 0.29 million tests for mobile broadband and 41,700 tests for calls and SMS were conducted during the survey.
Mobile Network Coverage Ranking
Zong emerged as the leader in mobile network coverage, with the highest compliance in both 4G and 3G signal strength across surveyed cities.
| Operator | 4G Compliant | 3G Compliant | 4G Non-Compliant | 3G Non-Compliant | Ranking |
|---|---|---|---|---|---|
| Zong | 16 | 9 | 2 | 0 | 1st |
| Jazz | 14 | 3 | 3 | 0 | 2nd |
| Ufone | 14 | 14 | 4 | 2 | 3rd |
| Telenor | 4 | 11 | 14 | 3 | 4th |
Mobile Broadband Service Ranking
Zong also topped the rankings in mobile broadband services, achieving the highest throughput in the majority of cities for both download and upload speeds.
Download Throughput:
| Operator | 1st in Cities | 2nd in Cities | 3rd in Cities | 4th in Cities | Ranking |
|---|---|---|---|---|---|
| Zong | 9 | 9 | 0 | 0 | 1st |
| Jazz | 8 | 6 | 2 | 1 | 2nd |
| Ufone | 0 | 2 | 12 | 4 | 3rd |
| Telenor | 0 | 1 | 4 | 12 | 4th |
Upload Throughput:
| Operator | 1st in Cities | 2nd in Cities | 3rd in Cities | 4th in Cities | Ranking |
|---|---|---|---|---|---|
| Zong | 9 | 8 | 1 | 0 | 1st |
| Jazz | 9 | 6 | 2 | 1 | 2nd |
| Ufone | 0 | 4 | 14 | 0 | 3rd |
| Telenor | 0 | 0 | 1 | 17 | 4th |
Voice Call Quality Ranking
Zong maintained its leadership in voice call quality, showing the highest compliance with the KPIs for voice services.
| Operator | Compliant Calls | Non-Compliant Calls | Ranking |
|---|---|---|---|
| Zong | 83 | 7 | 1st |
| Jazz | 80 | 10 | 2nd |
| Ufone | 79 | 11 | 3rd |
| Telenor | 62 | 28 | 4th |
SMS Service Quality Ranking
Zong also led in SMS service quality, achieving the highest compliance in SMS KPIs.
| Operator | Compliant SMS | Non-Compliant SMS | Ranking |
|---|---|---|---|
| Zong | 29 | 7 | 1st |
| Ufone | 28 | 8 | 2nd |
| Jazz | 25 | 11 | 3rd |
| Telenor | 24 | 12 | 4th |
Overall Telecom Operator Ranking
- Mobile Network Coverage: Zong (1st), Jazz (2nd), Ufone (3rd)
- Mobile Broadband: Zong (1st), Jazz (2nd), Ufone (3rd)
- Voice: Zong (1st), Jazz (2nd), Ufone (3rd)
- SMS: Zong (1st), Ufone (2nd), Jazz (3rd)
