Telecommunication Authority (PTA). This marks a significant shift in the market, with someBig news in Pakistan’s smartphone industry! Vivo has officially taken the crown as the country’s top local smartphone manufacturer, dethroning Infinix, according to fresh data from the Pakistan brands struggling to keep their footing while others surge ahead.
From Underdog to Market Leader: Vivo’s Rapid Rise
Flashback to 2023—Infinix was dominating the scene, leading the pack with 2.61 million locally assembled smartphones. Hot on its heels was Itel, boasting 2.56 million units, while Vivo didn’t even make it to the top three. Fast forward to 2024, and Infinix maintained its lead with 3.98 million units, followed by Itel (3.64 million) and Vivo (2.77 million), which was steadily gaining traction.
But 2025 is telling a whole different story. As of January, Vivo has surged ahead, producing 0.24 million units and taking the top spot. Infinix, now in second place, assembled just 0.14 million units—marking a sharp decline. Meanwhile, Xiaomi and Realme also faced setbacks, producing only 0.09 million units each.
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How Vivo Pulled Off This Market Coup
So, what’s driving Vivo’s sudden success? A combination of smart strategies and an evolving market. The brand has aggressively ramped up local production, giving it a cost advantage while making its smartphones more accessible to Pakistani consumers.
On top of that, Vivo has been dropping some seriously competitive devices. Models like the Vivo V30e and Y200 have been making waves, thanks to their sleek designs, powerful cameras, and long-lasting battery life—a winning combo for budget-conscious buyers looking for top-tier features. Competitive pricing has also played a huge role in Vivo’s rise, attracting a loyal customer base in a highly competitive market.
Infinix Faces a Tough Road Ahead
While Vivo is celebrating, Infinix seems to be facing a challenging period. Once the market leader, the brand’s local production has taken a hit, suggesting that consumer preferences are shifting. The same goes for Redmi and Realme, which were once rising stars but are now struggling to hold onto their market share.
Meanwhile, Tecno isn’t faring much better, with only 0.09 million units produced in January 2025, signaling a rough year ahead. Samsung, on the other hand, is holding steady, assembling 0.13 million units as part of its commitment to expanding local production.
What This Means for Pakistan’s Smartphone Industry
Vivo’s rise to the top isn’t just about numbers—it highlights the growing importance of local manufacturing in Pakistan’s smartphone industry. By increasing production within the country, brands like Vivo are not only meeting consumer demand but also creating job opportunities and contributing to economic growth.
If this trend continues, Vivo is on track to further cement its status as Pakistan’s leading smartphone manufacturer in the coming months. With competition heating up, it’ll be interesting to see how Infinix and other brands respond to this industry shake-up.
