The 10th edition of the Pakistan Super League (PSL) is struggling to attract cricket fans, with shockingly empty stadiums becoming a common sight — particularly in Karachi, the country’s largest city and a traditional cricket stronghold.
The low turnout was most visible during the recent match between Karachi Kings and Multan Sultans, where barely 3,000 spectators filled a stadium built to host over 32,000. Eyewitnesses even reported that security personnel outnumbered the fans in some sections.
Legends Shocked by Karachi’s Silent Stands
Cricketing greats Wasim Akram and Waqar Younis, who were present as commentators, openly expressed disappointment at the empty seats.
“It’s disheartening to see such a low turnout in Karachi, which is considered a cricket hub,” Waqar Younis remarked.
Boycott Movement Grows Over PSL Sponsorship Deals
The sharp decline in fan attendance is being linked to a nationwide boycott campaign, sparked by the league’s high-profile sponsorships with Pepsi and KFC — brands that are under scrutiny for alleged links to Israel amid the ongoing Israeli-Palestinian conflict.
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As the humanitarian crisis in Gaza escalated since late 2023, calls to avoid brands perceived as supportive of Israel have intensified, including among Pakistani cricket fans.
PCB’s Promotion Fails to Rescue Attendance
In a bid to revive stadium interest, the Pakistan Cricket Board (PCB) launched a promotional campaign offering motorbike giveaways during every match, with ticket holders entering via a QR code scan. However, the marketing push appears to have done little to fill seats.
Social Media Pressure and Fan Backlash
Fans have taken to social media urging others to boycott PSL matches both online and in person, demanding the removal of Pepsi and KFC from the league’s sponsor list. Many are calling the empty stands a “powerful protest” against the league’s insensitivity to global humanitarian issues.
As the boycott movement grows, the future of PSL 10’s commercial reputation and fan loyalty now hangs in the balance.
