Tesla is reportedly facing difficulties offloading over $800 million worth of unsold Cybertrucks, with more than 10,000 units sitting idle in dealerships. Once heralded as a revolutionary leap in electric vehicle design, the stainless-steel pickup now appears to be faltering in the market.
Despite Elon Musk’s bold projection of 250,000 Cybertruck sales annually, Tesla sold fewer than 6,500 units in Q1 2025—falling significantly short of expectations. The vehicle, once touted as a game-changer, is now being labeled by some as Tesla’s most prominent flop in recent years.
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Critics cite the truck’s polarizing design, inconsistent build quality, and Elon Musk’s increasingly divisive public image as key reasons behind its poor reception. Some detractors have even nicknamed it the “Swasticar,” linking the vehicle’s fall from grace to Musk’s alignment with far-right views.
An attempt to revive interest with the launch of a more affordable $69,990 rear-wheel-drive model in April also failed to generate traction. In response, Tesla has reportedly reallocated factory resources from Cybertruck production back to the more popular Model Y.
What was once hyped as a futuristic marvel is now seen by many as a cautionary tale—part vanity project, part branding misstep.
