A months-long investigation has revealed how Pakistan’s rapidly growing online gambling crisis is being fueled by high-profile social media influencers, luring millions of young followers into betting schemes disguised as entertainment.
According to investigators and whistleblowers, the controversial betting app “World 777” has invested heavily in influencer marketing campaigns across YouTube, TikTok, and Instagram. These campaigns portrayed gambling as “easy money” and “fun challenges,” while in reality creating a dangerous trap for unsuspecting users.
The probe has named several well-known influencers allegedly involved in promoting the app, including YouTuber Nadir Ali, Aimen Zaman, Varda Malik, Javeria Aurangzeb, Abeera Khan, Faryal Fairy, Nauman Kazmi, and Furqan Khan. Their promotional videos have gone viral, persuading thousands to download and use the betting platform.
Billions Lost Each Month
Behind the glitz of these campaigns lies a staggering financial crisis. Officials estimate that billions of rupees are being siphoned out of Pakistan every month through such illegal platforms — a shadow economy undermining national financial stability while pushing citizens, particularly the youth, into addiction.
“Every rupee that leaves the country through these apps is an economic wound. And it’s ordinary Pakistanis, especially the youth, who are paying the price,” said a senior official involved in the inquiry.
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A Growing Mental Health Threat
Mental health experts report a sharp rise in gambling addiction cases, particularly among young men, warning of long-term psychological and financial harm.
Public backlash has been fierce. Social media has erupted with hashtags like #BanOnlineGambling and #ShameOnInfluencers, condemning those who endorsed the app and urging swift government action.
Crackdown on the Horizon
Authorities say investigations are ongoing to trace money trails and dismantle networks enabling these platforms. Regulatory bodies have hinted at stricter digital laws and harsher penalties for both gambling companies and individuals who promote such illegal schemes.
The revelations highlight how unchecked digital marketing, combined with weak regulation, has allowed gambling platforms to thrive — turning Pakistan’s youth into a prime target for exploitation.
