Apple has officially launched the much-anticipated iPhone 17 series at its fall event in Cupertino, alongside new Apple Watch models and the latest AirPods Pro 3. The event introduced cutting-edge upgrades across Apple’s ecosystem, highlighting design innovation, health-focused features, and advanced performance.
iPhone 17 Series – Four Variants
Apple’s flagship announcement centered around the iPhone 17 lineup, featuring four variants:
- iPhone 17 Air
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
iPhone 17 Air
- Thinnest iPhone ever at 5.5 mm
- 48MP single rear camera
- Smaller but high-density silicon anode battery
- ProMotion 120Hz display for smoother visuals
- Lightweight and ultra-portable design
iPhone 17
- 6.3-inch display (larger than previous 6.1-inch)
- Now supports 120Hz refresh rate
- Balanced model for mainstream users
iPhone 17 Pro & iPhone 17 Pro Max
- Horizontal glass camera island with a new 48MP zoom sensor
- Powered by A19 Pro chip (3nm) paired with 12GB RAM
- Anti-glare display coating (similar to recent iPads)
- Premium performance tailored for power users and creators
READ MORE: Apple’s First Foldable iPhone Expected to Launch in Late 2026 with Samsung OLED Panels

Apple Watch Lineup
Apple expanded its wearable segment with three new models:
- Apple Watch Ultra 3
- Satellite messaging
- 5G connectivity
- Brighter, more efficient display
- Apple Watch Series 11
- High blood pressure detection
- New advanced health tracking tools
- Apple Watch SE 3
- Delivers flagship-level performance at an affordable price
- Runs on Apple’s in-house Wi-Fi and Bluetooth chip
AirPods Pro 3
The third-generation AirPods Pro received a major update:
- H3 chip for improved performance
- Heart rate and temperature sensors
- Live translation feature
- Deep integration with Apple Watch for advanced fitness tracking
- Enhanced Active Noise Cancellation (ANC)
Summary Table
Product | Key Highlights | Starts At | Release Date |
---|---|---|---|
iPhone 17 | 120Hz ProMotion, A19, dual 48MP cameras | ~$799 | Sept 19 |
iPhone 17 Air | 5.6 mm thin, A19 Pro, dual-recording | ~$999 | Sept 19 |
iPhone 17 Pro | A19 Pro, triple 48MP, vapor cooling | ~$1,099 | Sept 19 |
iPhone 17 Pro Max | Largest battery, 2TB, same as Pro | ~$1,199 | Sept 19 |
AirPods Pro 3 | Heart-rate, live translation, ANC | $249 | Sept 19 |
Apple Watch SE 3 | Affordable, sleep-apnea features | $249 | Sept 19 |
Watch Series 11 | Health sensors, 5G, scratch-resistant | $399 | Sept 19 |
Watch Ultra 3 | Satellite SOS, 42h ba ttery, 5G | $799 | Sept 19 |

Other Announcements
- TechWoven Cases – replacing FineWoven cases with improved durability
- iOS 26 – introduces a Liquid Glass design language across the system
- Upcoming but not launched today:
- Second-generation HomePod mini
- New Apple TV 4K with A17 Pro chip
- Updated AirTag
Conclusion
The iPhone 17 lineup marks Apple’s bold step into thinner designs, health-driven innovations, and next-gen performance. With complementary updates to the Apple Watch and AirPods Pro, Apple continues to refine its ecosystem, ensuring seamless integration across devices.