The electric vehicle (EV) competition in Pakistan is intensifying as GuGo Motors has announced major price reductions for its GuGo Box EV, aiming to attract budget-conscious buyers and challenge its rival — the DongFeng Box — which was recently launched under the Chawla Group.
GuGo Box EV: New Prices Slashed by Over Rs. 1 Million
In a surprising move just two months after launch, GuGo Motors reduced the prices of its E1, E2, and E3 variants by Rs. 1,050,000 each. The new pricing structure now looks like this:
| Variant | Old Price (PKR) | New Price (PKR) | Price Cut (PKR) |
|---|---|---|---|
| Box E1 Eco | 6,700,000 | 5,650,000 | 1,050,000 |
| Box E2 Plus | 7,300,000 | 6,250,000 | 1,050,000 |
| Box E3 Premium | 7,700,000 | 6,650,000 | 1,050,000 |
GuGo confirms that the discounted prices apply only to limited stock, with bookings open at Rs. 500,000 and deliveries expected within April.
GuGo Box EV: Powertrain, Performance & Range
The GuGo Box lineup caters to both urban and highway users. All variants feature a 70kW permanent magnet electric motor delivering 94hp and 180Nm torque, with a top speed of 140 km/h.
- E1 Variant:
31.4 kWh LFP battery | 330 km CLTC Range - E2 & E3 Variants:
42.3 kWh LFP battery | Extended 430 km CLTC Range
Charging:
- Fast charge: 30 mins (0-80%) with 6.6kW AC Charger
- Supports: AC Type 2 & DC CCS2
Stylish Exterior with Smart Features
GuGo has packed the Box EV with modern styling cues, including:
- Frameless doors & hidden electric handles
- Adaptive LED headlights (E3 only)
- Alloy wheels: 16” (E1) / 17” (E2, E3)
- Electric heated side mirrors (E3)
- Color options: White, Silver, Black (single-tone & dual-tone)
Premium Interior and Infotainment
Inside, the GuGo Box offers a tech-friendly and comfortable environment:
- Seats: Fabric (E1) / Synthetic leather (E2, E3)
- Heated, ventilated, and memory seats available in higher trims
- Air Conditioning: Manual (E1, E2) / Automatic (E3)
- 5-inch LCD cluster standard; 12-inch infotainment with Bluetooth & wireless charging (E2, E3)
- Multifunction steering wheel with electric power steering across all variants
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Safety First: Advanced Driver Assistance Systems (ADAS)
GuGo prioritizes safety, offering essential protection features as standard:
- Dual Airbags, ABS with EBD/CBC, ESC, HSA, BA
- ISOFIX child-seat anchor points, Tire Pressure Monitoring System
- Rear radar and anti-pinch power windows
For the tech-savvy, the E3 Premium variant introduces full ADAS capabilities:
- AEB, FCW, LDW, LKA, TSR, TJA, HWA
- Adaptive Cruise Control, 360° Camera, Automatic Parking
- Reverse Camera & Cruise Control standard on E2 and E3
With its bold price strategy and solid feature set, GuGo Motors has positioned the GuGo Box EV as a serious alternative in Pakistan’s growing electric car market. Whether it can outpace the DongFeng Box remains to be seen — but for now, it’s driving all the attention.
