Peshawar Zalmi, one of the most iconic franchises in the Pakistan Super League (PSL), proudly announces its partnership with Cheezious for PSL10. Notably, this year marks the tenth anniversary of both Cheezious and the PSL, and together, Zalmi and Cheezious are planning a grand campaign for their fans. Under this collaboration, the Cheezious logo will be prominently displayed on the chest of
Peshawar Zalmi’s official playing kits, marking the beginning of an exciting association between two dynamic brands.
COO Peshawar Zalmi, Mr. Abbas Layaq, and a Cheezious representative signed the contract in the presence of legendary cricketer and President of Peshawar Zalmi,
Inzamam-ul-Haq, along with the next generation of Zalmi star players Ali Raza, Ahmed Daniyal, and Maaz Sadaqat. This partnership reflects the shared passion for excellence and community engagement that both Peshawar Zalmi and Cheezious stand for.
Mr. Javed Afridi, Chairman Peshawar Zalmi, expressed his delight, stating:
“We are thrilled to welcome Cheezious to the Zalmi family. Their commitment to quality and innovation aligns perfectly with our brand ethos. Beyond cricket, this partnership will play a crucial role in our CSR initiatives and fan engagement activities, strengthening our mission to inspire and uplift communities across Pakistan.”
CEO Cheezious, Imran Ejaz shared his enthusiasm for the renewed partnership, stating:
“We are excited to join hands with Peshawar Zalmi, a brand that resonates with millions of passionate cricket fans. Through this partnership, we aim to connect with Zalmi fans while also contributing to meaningful projects that create a positive social impact.”\
Head of Marketing Cheezious, Zohaib Hassan expressed that:
“Cricket and great food bring people together, and we are thrilled to be part of this incredible journey. This partnership reflects our commitment to sports, community engagement, and creating unforgettable experiences for cricket lovers nationwide.”
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In addition to thrilling on-field performances, this collaboration will focus on investing in various impactful fan engagement initiatives. Peshawar Zalmi and Cheezious are committed to giving back to society through projects that support youth development, education, and community welfare.
Founded in 2015, Peshawar Zalmi is the number one franchise of PSL in terms of ROI to partner brands according to Nielsen and YouGov Sport. Beyond cricket, the franchise actively engages in philanthropic initiatives through the Zalmi Foundation, focusing on youth development, education, gender equality, health, and more.
Founded in 2014, Cheezious is one of Pakistan’s leading fast-food brands, known for its high-quality offerings and commitment to customer satisfaction. The brand continues to expand its footprint nationwide, bringing innovation and delicious flavors to food lovers across the country.
