In a new report from the Pakistan Telecommunication Authority (PTA), the consumption of broadband internet in Pakistan is growing every month.
For the outgoing financial year 2021-22 (FY22), the average monthly data consumption per user increased to 6.8 GB.
The average yearly internet consumption in FY22 stood at 73 GB per person, an increase of 11 percent over FY21 when everyone consumed 81 GB of data.
In Pakistan, mobile data usage reached 8,970 petabytes during the period under review, an increase of 31 percent over the previous year. A five-year-ago, there were 1,262 petabytes of mobile data used in the country.
Pakistanis are increasingly using data services due to the increasing penetration of broadband services. Moreover, mobile phone companies offer different packages on a daily to monthly basis that contribute to the growth in data consumption related to high-speed internet.
WhatsApp, TikTok, Facebook, YouTube, Twitter, LinkedIn, and other social media platforms consume a large amount of data.
The number of social media users in Pakistan has also increased significantly in recent years. According to estimates, there are approximately 70 million active users of social media platforms on different platforms today. The public consumes data in addition to traditional uses such as shopping online, conducting banking transactions, and browsing the web.