Global smartphone production climbed to 300 million units in the second quarter of 2025, according to data from TrendForce. This reflects a 4% increase from the previous quarter and a 4.8% year-on-year rise, signaling a rebound after months of sluggish output caused by high inventory levels.
A Chinese subsidy program targeting entry-level and mid-range smartphones played a pivotal role in clearing excess stock, bolstering domestic brands, and driving stronger production figures across the market.
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Brand-Wise Performance
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Samsung retained its top position with 58 million units, though its output fell 5% from Q1 following a slowdown after its flagship launches.
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Apple followed with 46 million iPhones, down 9% quarter-on-quarter, but still 4% higher year-on-year, supported by strong demand for the iPhone 16e and aggressive price cuts in China earlier this year.
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Xiaomi ranked third with 42 million units, benefitting from the subsidy program and expanding sales in South America and Africa.
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Oppo (including OnePlus and Realme) rebounded strongly with 37 million units, marking a 35% surge compared to Q1.
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Transsion (Tecno, Infinix, itel) posted a 33% increase, producing 27 million units.
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Vivo (including iQOO) grew 8%, reaching 26 million units.
Market Share Snapshot – Q2 2025
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Samsung – 58M units (19%, -5% QoQ)
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Apple – 46M units (15%, -9% QoQ)
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Xiaomi – 42M units (14%, +1% QoQ)
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Oppo – 37M units (12%, +35% QoQ)
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Transsion – 27M units (9%, +33% QoQ)
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Vivo – 26M units (9%, +8% QoQ)
Collectively, these six manufacturers captured 80% of global smartphone production during the quarter.
