With the objective of building a true Video platform of Pakistan for Pakistanis and supporting the local content ecosystem, Tamasha is excited to announce the addition of a breadth of Live Sports propositions.
Tamasha, a relatively new video streaming platform was launched 6 months ago in Pakistan
with roll out on Android and iOS stores along with a website. As part of its content catalog, it
offers the country’s largest news, entertainment, and regional live TV channels bouquet along
with giving users access to on-demand latest Pakistani movies, classic hit dramas and
regional content. To further enrich its offering and to provide the internet users in Pakistan
with healthy entertainment, Tamasha will now be streaming live Cricket, Football, Tennis,
and Wrestling tournaments throughout the year via its digital partnership with country’s
largest Sports TV channel, Ten Sports.
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“Video streaming use cases are heating up in Pakistan with a great shift in how users
enjoy entertainment as digital consumption rises to all-time highs over the last two
years. While bigger cricketing events still draw viewing behaviors on large screens such
as TV, sports enthusiasts in Pakistan, owing to increasing internet and smartphone
penetration, aren’t limiting their big-game viewing to a couple of hours of live play.
They want to watch what they want, when they want, and how they want, especially
when it comes to sports,” said Aamer Ejaz, Chief Digital Officer – Jazz.
“Our goal has always been to maximize our broadcast coverage ensuring that the Pakistani
population always have access to quality live sporting events. Partnering with a quality digital
platform like Tamasha gives us the opportunity to reach the burgeoning internet and digital
user base in Pakistan. We look forward to this partnership and together developing new
avenues to provide Pakistanis with easy access to live sports,” added Aly Rana, Chief
Operating Officer – Ten Sports Pakistan.
Earlier this year, Tamasha introduced Formula 1, the most prestigious international motor
racing tournament. Formula 1 enthusiasts can now stream all Grand Prix races without having
to pay for any subscription charges.
Tamasha allows its users to browse, stream and watch their favorite live TV channels,
movies, dramas, and shows over Wi-Fi as well as the mobile data. Freemium and pocket-
friendly premium content plans allow users to enjoy top notch streaming features with convenience, anywhere anytime.
