Elon Musk’s Tesla is finally making its long-anticipated entry into India’s electric vehicle (EV) market, with its first showroom confirmed in Mumbai’s Bandra Kurla Complex (BKC). According to reports, Tesla has secured a 4,000-square-foot commercial space in BKC as part of its expansion strategy in India. The company is also planning to open a second showroom in Delhi’s Aerocity, further solidifying its presence in the country.
Tesla’s First Showroom in India: A Major Milestone
After years of regulatory challenges, Tesla is moving ahead with its India plans. Reports indicate that the company has signed a five-year lease for its BKC showroom, paying approximately ₹900 per square foot, translating to a monthly rent of around ₹35 lakh. The location will serve as Tesla’s primary hub for showcasing its EV lineup as it prepares to launch its first batch of vehicles in the country.
Tesla’s India strategy includes targeting major metropolitan cities first, with sales expected to begin in the third quarter of the year in Mumbai, Delhi, and Bengaluru. The company is initially expected to import its vehicles from its Berlin Gigafactory before potentially setting up local production facilities in the future.
Tesla’s India Entry: What to Expect?
Tesla is expected to compete with both international and domestic EV brands, taking on global rivals like BYD and MG, along with Indian automakers Tata Motors and Mahindra & Mahindra.
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Reports also suggest that Tesla will launch its first vehicle in India with a target price of under $25,000 (roughly ₹22 lakh). While this would make Tesla’s EVs more accessible to Indian consumers, the company’s most affordable model globally, the Tesla Model 3, currently starts at $40,000 (approximately ₹35 lakh).
Tesla’s Future in India
The company’s India expansion follows discussions between Elon Musk, Indian Prime Minister Narendra Modi, and US President Joe Biden. The first batch of Tesla EVs is expected to arrive at the Mumbai port in the coming months. The move is seen as a significant step toward boosting India’s EV infrastructure, paving the way for further investments in the sector.
As Tesla gears up for its official launch, Indian consumers can soon expect to experience the brand’s cutting-edge electric mobility technology firsthand.
